Lots of people join EC because they want better marketing.

But that’s not what they really need.

Often, their business operation is ‘sub-optimal’. Messed up.

If you doubled their flow of leads (or sales) they’d be screwed and unable to cope – because their maths is flawed.

Moving up, acquiring affluent customers and charging more changes everything – and I’ll show you how to do it over these two days.

Lots of people don’t move up because they think that they won’t be accepted or don’t ‘fit’ with more affluent clientele. We’ll fix that.

You’ll go away knowing how to find, attract and sell to higher value customers where price is never an issue. And that could change your business - and your life - forever.

Which is why you should be doing whatever it takes to make sure you’re in the room next April. And if you can’t be in Birmingham, then join us on the Livestream.

You know that all your customers don’t behave equally. They’re not all worth the same either. And in 99% of businesses it’s the customers that pay you the least that cause you most hassle, give you most grief AND are most demanding.


It really is possible to make yourself attractive to the best customers. The affluent customers. The customers for whom price is a long way down their list when deciding who to buy from. And I’ll show you how to do it over these two days.

Because you will have to do things differently. I mean, whatever you do to catch minnows won’t catch whales. And believe me, business is better with ‘whales’. It’s more secure, more sustainable and a ton more profitable. The money is in the money - and this event is all about how to get it.

Let me tell you: to get to the money you need to think differently - and I will show you how. I will take you out of your comfort zone. It may be uncomfortable for you. You might not like it. But it will be worth it.

I’ll equip you with a roadmap, a full tank of fuel and a toolkit. Everything you need to get you to ‘the place’. The place where you become the ‘go-to-guy’ (or gal!) for what you do, for people with the money. Mr & Mrs Affluent.

For some people who come these two days will be genuinely life-changing. Things will never be the same. Once you can catch whales, you never want minnows again.

You really will go away inspired and fully equipped to sell to money - not many.